The Effect of Digital Payment to Millennial Consumer Purchase Decisions

Kusnawan, Agus and Andy, Andy and Silaswara, Diana and Sefung, Tjong (2020) The Effect of Digital Payment to Millennial Consumer Purchase Decisions. The Effect of Digital Payment to Millennial Consumer Purchase Decisions, 82. pp. 5116-5129. ISSN 0193 - 4120

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Abstract

The magnitude of the increase in the value of digital payments every year, according to APJII data, is the reason why this study was conducted, and it was aimed at finding out whether the convenience of digital payments affects the impulsive buying of millennial consumers as the biggest internet service users in Indonesia. Ease of Use is categorized as an independent variable (X) and Impulsive Purchasing is a dependent factor (Y). The questionnaire was processed using the SPSS 20 application and the results of the correlation analysis revealed that the factors studied had a weak relationship, which was only 0.336 (scale 1). While based on the results of the Regression it is obtained that X has a positive effect on Y, and the calculated R2 results that the Ease of Use variable only contributes 11.3% as the cause of the problem. And the results of hypothesis testing using the t table reinforce this because the value of t arithmetic is greater than the value of t table so that Ho is rejected. Also, H1 is accepted or THE EASE OF USE FACTOR DOESN'T SIGNIFICANTLY AFFECT the Increase of Impulsive Purchases, and, it is hoped that further research will discover other factors.

Item Type:	Article
Uncontrolled Keywords:	Ease of Use; Impulsive Purchasing; Digital Payment
Subjects:	600 Teknologi dan Ilmu Terapan (Bisnis) > 658 Manajemen Umum > 658.155 Manajemen Pemasukan dan Pengeluaran > 658.155 Manajemen Biaya 600 Teknologi dan Ilmu Terapan (Bisnis) > 658 Manajemen Umum > 658.4036 Manajemen Pengambilan Keputusan 600 Teknologi dan Ilmu Terapan (Bisnis) > 658 Manajemen Umum > 658.8 Marketing 600 Teknologi dan Ilmu Terapan (Bisnis) > 658 Manajemen Umum > 658.82 Promosi Pemasaran 600 Teknologi dan Ilmu Terapan (Bisnis) > 658 Manajemen Umum > 658.82 Promosi Pemasaran > 658.82 Promosi Penjualan
Divisions:	Fakultas Bisnis > Manajemen (S1)
Depositing User:	Iskandar Iskandar
Date Deposited:	21 Jun 2022 05:22
Last Modified:	21 Jun 2022 05:22
URI:	https://repositori.buddhidharma.ac.id//id/eprint/924

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