POLITENESS STRATEGIES IN OFFERING PRODUCT BY HOST LIVE STREAMING ON SHOPEE “WB Houseware”

Mursalim, Michelle Andrea (2025) POLITENESS STRATEGIES IN OFFERING PRODUCT BY HOST LIVE STREAMING ON SHOPEE “WB Houseware”. Skripsi thesis, Universitas Buddhi Dharma.

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Abstract

In this massive development of technology, as an assist for human to do their daily activity easier and more efficient. Live streaming shopping in marketplace is one of an example of technology that has already helped a lot of people. In live streaming, there is someone leading the live called the host. This study aims to analayze the maxim of politeness in the host‟s utterance during live streaming while offering products. Based on Leech (1983), politeness is the degree of effort put into the avoidance of a conflict situation, and the establishment and maintenance of comity. According to Leech (1983), Maxim of Politeness categorized in six types which are: 1. Tact Maxim, 2. Generosity Maxim, 3. Approbation Maxim, 4. Modesty Maxim, 5. Agreement Maxim, 6. Sympathy Maxim. The data sources for this research are replay videos of WB Houseware‟s live streaming sessions of Shopee. The qualitative approach is used to analyze in this study. As a result, the researcher found that the most frequently used by the host is tact maxim. Besides the politeness, the researcher also found the use of the casual register by the host, as well as frequent use of assertive illoctutionary to convey the meaning of host‟s utterance.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Maxim of Politeness, Live Streaming, Host
Subjects:	800 Kesusastraan > 820 Sastra Inggris
Divisions:	Fakultas Sosial & Humaniora > Sastra Inggris
Depositing User:	Muhamad Kemal Prasetyo
Date Deposited:	14 Apr 2026 07:08
Last Modified:	14 Apr 2026 07:08
URI:	https://repositori.buddhidharma.ac.id//id/eprint/3132

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