NAMING LOCAL COFFEE SHOP IN CITRA RAYA, TANGERANG: A LINGUISTIC LANDSCAPE STUDY

MARCHELLA, AGNES (2024) NAMING LOCAL COFFEE SHOP IN CITRA RAYA, TANGERANG: A LINGUISTIC LANDSCAPE STUDY. Skripsi thesis, Universitas Buddhi Dharma.

	Text COVER-BAB III.pdf - Published Version Download (756kB)
	Text BAB IV.pdf - Published Version Restricted to Registered users only Download (1MB) | Request a copy
	Text BAB V-LAMPIRAN.pdf - Published Version Download (1MB)

Abstract

The linguistic landscape serves as a distinctive marker of the geographical territory inhabited by a given language community. Citra Raya, a comprehensive development by the Ciputra Group located in Tangerang Regency, embodies an urban culture centred around coffee, providing a quick and efficient caffeine boost suited to the fast-paced lifestyle. This study aims to identify the dominant language and analyse the meanings associated with the names of local coffee shops in Citra Raya. Using a qualitative research approach, it employs theories from Cenoz and Gorter (2006) on language types and naming patterns by Nyström (2016) to investigate the influence of monolingualism, bilingualism, and multilingualism on the language types and naming meanings of these coffee shops (Cenoz & Gorter, 2006; Hough, 2016). Primary data were collected through direct interviews with informants. The findings indicate that monolingual languages dominate the signboards of 25 local coffee shops, with Indonesian and English each accounting for 34% (18 out of 25 signs). Bilingual signs are rare, with only one example being Indonesian-Batak. Categorial meanings predominantly fall under the category of Social Actions, States, and Processes. Comfort emerged as a significant theme, represented by names in associative meanings. Most informants reported feelings of happiness and contentment with the atmosphere provided by these coffee shops in emotive meaning.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Linguistic Landscape, Coffee Shops, Language Patterns, Presuppositional Meaning
Subjects:	300 Ilmu Sosial > 302 Interaksi Sosial, Hubungan Antarpersonal > 302.23 Komunikasi Media, Media Massa
Divisions:	Fakultas Sosial & Humaniora > Sastra Inggris
Depositing User:	Muhamad Kemal Prasetyo
Date Deposited:	28 Apr 2025 06:04
Last Modified:	28 Apr 2025 06:04
URI:	https://repositori.buddhidharma.ac.id//id/eprint/2567

Actions (login required)

View Item