ANALYSIS OF SLANG LANGUAGE USAGE IN YOUTUBE CONTENT BY EMMA CHAMBERLAIN

PASARIBU, APRILIA (2025) ANALYSIS OF SLANG LANGUAGE USAGE IN YOUTUBE CONTENT BY EMMA CHAMBERLAIN. Skripsi thesis, Universitas Buddhi Dharma.

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Abstract

This research aims to analyze the linguistic characteristics and communicative purposes of Emma Chamberlain's slang usage in her YouTube video content, specifically focusing on its role in constructing her online identity and influencing audience engagement. The study utilizes data gathered from Emma Chamberlain's speeches in three selected YouTube videos: "Trying Viral TikTok Recipes," "A Day in My Life," and "Reacting to My Old Videos." Employing a descriptive qualitative approach, the transcribed speeches undergo meticulous linguistic analysis. For the theoretical framework, this research primarily applies Systemic Functional Linguistics (SFL), with a particular focus on the Ideational Metafunction to examine how slang construes subjective experiences. Additionally, insights from sociolinguistics inform the understanding of slang's role in identity formation and group dynamics, complemented by theories of language and identity. The research findings reveal that Emma Chamberlain's slang is a powerful ideational tool, consistently employed to represent her authentic thoughts, emotions, and perceptions of reality. This ideational function of slang contributes significantly to her identity construction as a genuine, humorous, and relatable figure, aligning her closely with youth culture. Furthermore, the analysis demonstrates that the strategic use of slang builds strong connecting/mediating factors such as perceived authenticity, enhanced relatability, and a sense of in-group identification among her viewers. Consequently, these factors lead to notable research outcomes, including increased audience engagement and loyalty, and the fostering of deep parasocial relationships, where viewers feel a strong personal connection to her. It is concluded that Emma Chamberlain's slang effectively fulfills its communicative purposes in constructing her unique online persona and fostering a highly engaged community.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	slang, ideational metafunction, language function, varieties of language
Subjects:	800 Kesusastraan > 820 Sastra Inggris
Divisions:	Fakultas Sosial & Humaniora > Sastra Inggris
Depositing User:	Muhamad Kemal Prasetyo
Date Deposited:	25 Mar 2026 07:49
Last Modified:	25 Mar 2026 07:50
URI:	https://repositori.buddhidharma.ac.id//id/eprint/3105

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