DENOTATION AND CONNOTATION OF HAAGEN-DAZS’S ONLINE ADVERTISEMENT THROUGH SEMIOSIS PROCESS

Cynthia, Cynthia (2020) DENOTATION AND CONNOTATION OF HAAGEN-DAZS’S ONLINE ADVERTISEMENT THROUGH SEMIOSIS PROCESS. Skripsi thesis, Universitas Buddhi Dharma.

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Abstract

There are many signs in the advertisement that the audience does not really know what is the behind meaning of every sign. The study of sign is called Semiotics. This research discussed the Semiotics Analysis on the ice-cream company advertisement which is Haagen-Dazs. The theory was used in this research is based on Peirce and Roland Barthes concept. The method was descriptive qualitative approach because all the analysis and data collected are in the form of words. The researcher applied descriptive qualitative approach to concern the description and interpretation of Haagen-Dazs advertisement through Semiotics Theory. The purpose of this research was to analyze the verbal and non-verbal signs, denotative and connotative meaning. The data were collected from www.haagendazs.com/my, @haagendazsid, and the internet. The researcher was analyzed ten Haagen-Dazs’s advertisement. The conclusion is the advertisement through the signs reveal that they contain verbal and non-verbal semiotic contents or interpretations.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Semiotics, advertisement, Haagen-Dazs, sign, meaning
Subjects:	800 Kesusastraan > 820 Sastra Inggris 400 Bahasa > 415 Grammar, Sentences, Syntax, Word Order/Tata Bahasa, Kalimat, Sintaksis, Kata
Divisions:	Fakultas Sosial & Humaniora > Sastra Inggris
Depositing User:	Iskandar Iskandar
Date Deposited:	09 Mar 2023 07:33
Last Modified:	09 Mar 2023 07:33
URI:	https://repositori.buddhidharma.ac.id//id/eprint/1657

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