VERBAL AND NON-VERBAL SIGNS IN SOUL MOVIE POSTERS THROUGH THE SEMIOTICS APPROACH OF ROLAND BARTHES

Marel, Veroneca (2022) VERBAL AND NON-VERBAL SIGNS IN SOUL MOVIE POSTERS THROUGH THE SEMIOTICS APPROACH OF ROLAND BARTHES. Skripsi thesis, Universitas Buddhi Dharma.

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Abstract

Movies and posters are two things that are constantly present in society and human life. People use movies and posters for specific purposes. The producer usually makes posters to attract attention. The poster could be one of the most effective ways to promote the film. People will be interested in the movie if the poster is appealing. It also serves to educate the viewer of the film's title, producer, director, and artists. Thus, a movie poster delivered the message from the movie. However, because each country's language is different, understanding the meaning of the movie poster's signs is more complicated. The sign itself not only provides small information, but also contains meaning hidden in it. This thesis purposes to know the meaning through the semiosis process of Roland Barthes (1964) theory. This research will analyze the signs through the verbal and non-verbal signs. The data used in this analysis is two movie posters collected from the internet. The method used is qualitative because there is no any number or count. The findings revealed that 15 kinds of signs were found in the Soul movie posters, there are 15 denotative meaning and connotative meaning in the movie posters. And also there is one myth from this study. In this study, the researcher concluded that non-verbal signs are more dominant than verbal signs, but the differences are not significant. In poster 1, there are 4 verbal signs and 6 non-verbal signs. In poster 2, there are 2 verbal signs and 3 non-verbal signs.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Semiotics, Barthes, Soul, Movie, Poster
Subjects:	700 Seni, Hiburan dan Olahraga > 777 Sinematografi
Divisions:	Fakultas Sosial & Humaniora > Sastra Inggris
Depositing User:	Rohman Syaifudin
Date Deposited:	16 Feb 2023 02:13
Last Modified:	27 Feb 2023 08:15
URI:	https://repositori.buddhidharma.ac.id//id/eprint/1606

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