NAMING LOCAL COFFEE SHOP IN CITRA RAYA, TANGERANG: A LINGUISTIC LANDSCAPE STUDY

Marchella, Agnes and Kumala, Sonya Ayu (2024) NAMING LOCAL COFFEE SHOP IN CITRA RAYA, TANGERANG: A LINGUISTIC LANDSCAPE STUDY. e-LinguaTera: Linguistics, Literature, and Cultural Studies, 4 (2). pp. 342-348. ISSN 2797-2666

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Official URL: https://jurnal.buddhidharma.ac.id/index.php/pr/art...

Abstract

This study examines the linguistic landscape of Citra Raya, a development by the Ciputra Group in Tangerang Regency, focusing on the dominant languages and meanings associated with the names of local coffee shops. The purpose of the research is to identify the prevalent languages used and analyze the significance behind the names of these establishments, reflecting the urban culture centered on coffee. A qualitative approach is employed, utilizing theories on language types and naming patterns to explore the impact of monolingualism, bilingualism, and multilingualism on the language and naming conventions. Primary data were gathered through direct interviews with informants. The results reveal that monolingual languages are predominant, with Indonesian and English each appearing on 34% of the 25 coffee shop signs. Bilingual signs are infrequent, with only one instance of Indonesian-Batak. The analysis of naming meanings shows a predominant focus on Social Actions, States, and Processes, with a notable theme of Comfort in associative meanings. Informants generally reported positive emotional responses, expressing happiness and contentment with the atmosphere of these coffee shops. The findings highlight the significant role of language in shaping the urban coffee culture of Citra Raya.

Item Type:	Article
Uncontrolled Keywords:	Linguistic Landscape, Coffee Shops, Language Patterns, Presuppositional Meaning
Subjects:	400 Bahasa > 407 Pendidikan Bahasa, Riset Bahasa dan Topik Terkait tentang Bahasa 400 Bahasa > 410 Linguistik 600 Teknologi dan Ilmu Terapan (Bisnis) > 658 Manajemen Umum > 658.87 Manajemen Ritel > 658.87 Supermarket, Outlet, Gerai, Distro, Toko
Divisions:	Fakultas Sosial & Humaniora > Ilmu Komunikasi
Depositing User:	Muhamad Kemal Prasetyo
Date Deposited:	29 Aug 2026 02:15
Last Modified:	29 Aug 2026 02:15
URI:	https://repositori.buddhidharma.ac.id//id/eprint/3466

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