ANALYSIS OF BODY MYTH IN #GYMTOK CONTENT ON TIKTOK USING ROLAND BARTHES THEORY

Sitorus, Lary Dwi Livedra (2025) ANALYSIS OF BODY MYTH IN #GYMTOK CONTENT ON TIKTOK USING ROLAND BARTHES THEORY. Skripsi thesis, Universitas Buddhi Dharma.

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Abstract

The #GymTok phenomenon on TikTok is a platform not only promotes a healthy lifestyle, but also shapes a myth about the “ideal body” of women through standardized fitness content. This research aims to identify denotative and connotative meanings found in #GymTok content and analyze them to a myth about the ideal body using Roland Barthes’ semiotic theory. The method used is a qualitative approach with semiotic analysis of 10 most popular TikTok #GymTok videos which have approximately 5000 likes and uploaded between January to May 2025. This research focuses on Roland Barthes’ three layers of meaning, there are denotation (visual/textual signs), connotation (the deeper meaning), and myth (how people see a certain thing, ideas, or even behaviours as a common sense which repeated frequently and accepted in society). The results of this research show that the content of #GymTok is dominated by lower-body workout routines such as squats and hip thrusts which related to the myth of the ideal body of women (having a perfect shape of glutes and slim body). In conclusion, #GymTok acts as a tool for the construction of an ideal body myth which is normalized by the society.

Item Type: Thesis (Skripsi)
Uncontrolled Keywords: #GymTok, semiotic, body myth, Roland Barthes
Subjects: 800 Kesusastraan > 820 Sastra Inggris
Divisions: Fakultas Sosial & Humaniora > Sastra Inggris
Depositing User: Muhamad Kemal Prasetyo
Date Deposited: 13 Apr 2026 07:06
Last Modified: 13 Apr 2026 07:06
URI: https://repositori.buddhidharma.ac.id//id/eprint/3129

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